Price
You control the asking price. The right asking price is second only to location in importance. If you over-price your home it will only be seen (if at all) by buyers in a price range above yours. This usually means they are comparing your house to other houses they've seen that are probably larger and with more amenities. Your over-priced house will always come in second with these buyers.
If you over-price your home, buyers who are looking for just what your house offers will never see your home because it's priced above their pre-qualified price ceiling. They will first see other houses priced more correctly, and will buy before getting around to yours.
Q: " Why doesn't someone just make me an offer?"
A: Because buyers in your price range are comparing your house with other houses they've seen that offer as much or more for less money than yours. Put another way, your home doesn't match the amenities that other homes in your price range have. Even if your home is being shown, agents will very often use your homes to show the advantages of other listings that are priced right, often with more amenities at a lesser price! Your over-priced home will help other homes sell faster - but you'll never get an offer on yours because the wrong buyers are seeing it.
The solution is to be the best home in the right price range!
The right price can only be determined by a well researched computer evaluation called a Comparable Market Analysis comparing your home to similar homes that have recently sold - as well as a study of other homes currently for sale on the market.
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Marketing and the REALTOR® YOU select.
If buyers can't find you home, all your conditioning and staging is for naught. The marketing of your home will only be as good as the real estate agent YOU select.
High Quality Service
When you hire a RE/MAX agent to sell your home, he or she is ready to be with you every step of the way - from listing to closing.
Before you ever officially list the home, we can help you get it in the best condition to sell. We'll advise you on any updates, repairs or
cosmetic changes that will make your home more attractive to potential buyers.
We can evaluate your home based on its location, condition, amenities and other factors and recommend a price that will get it sold in a reasonable timeframe.
We're ready to manage the showing process, evaluate offers, qualify buyers and conduct negotiations.
More Marketing
When you list your home with a RE/MAX agent, it will be exposed to millions of potential buyers on remax.com - one of the leading real estate sites on the Internet, with an average of 3.4 million unique visitors monthly.
RE/MAX International's national advertising campaign - on television and radio and in leading magazines - helps make RE/MAX the leading real estate organization in the nation. When that red, white and blue sign featuring the famous RE/MAX Balloon goes up in your yard, buyers will definitely take notice.
In consultation with you, your RE/MAX agent is ready to devise an appropriate marketing plan for your specific property - a plan that
makes sense and one that gives you the best chance to sell your home at a desirable price.
Help Beyond the Sale
If you're moving to another location, your RE/MAX agent can help you locate a high-quality agent to help you buy your new home. With some other organizations, you may be referred to an inexperienced agent who 'needs the work.' But at RE/MAX, your agent can help you choose just the right professional for you, based on your needs, interests and personality.
Marketing isn't just advertising and holding open houses. It's knowing where and how to advertise a particular home to reach a particular audience. It's net-working with other agents who may be working with buyers in your neighborhood. It's showing off your home to maximize it's appeal.
It's doing a great deal of homework and even more leg work. See why a full-time professional RE/MAX REALTOR is your best choice.
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