Staging Your Home To Sell

Congratulations!

You’ve made the decision to sell your house! Now is the time to prepare yourself to move into marketing mode because you will soon be presenting your home to your market. . . the Home Buyer.

Getting Mentally Prepared

• Now is the time to realize that your home has to become a product - a [thing] to be sold. It can be difficult to think of your home as a mere - thing, but in order to get top dollar and sell it in a reasonable amount of time that is exactly what you have to do. The way you decorated to live in your home is NOT the way you decorate to sell it. In fact, you must UN-decorate it! Buyers don't care about YOU, they care less about YOUR STUFF, and they will never understand YOUR TASTE.
• You want to sell your [product]. As with any product you want to sell, your house will have to be marketed.
• [Packaging] in marketing is just as important as price. Packaging gets your product noticed. Pricing seals the deal.
• You want to package your house so that it entices the Home Buyer. You want them to see, touch, and feel 'your' product - not the competition's.

To gain an edge in your marketplace, your [product] must be priced right and look better than the competition's! The best, proven way to package your house and gain that competitive edge is to. . .