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RE/MAX  Balloon - Above The Crowd

Just five years old at the time, RE/MAX already held more market share in Denver, the network's birthplace, than any competitor. Word of mouth was spreading fast about the network of highly experienced real estate agents who were proving to be more experienced, productive and knowledgeable than anyone else on the scene.

RE/MAX International executives in Denver enthusiastically adopted the balloon image as the corporate logo. Within a year, Colorado had its own RE/MAX Balloon, and featured it prominently in a local television campaign. Within four months, RE/MAX held top name recognition in the Denver market.

The first gathering of RE/MAX Balloons was at the 1982 RE/MAX Great Balloon Race in Toronto. Six balloons participated.

Only six years later, 18 RE/MAX Hot Air Balloons were brought together outside Fenton, Mich. Spectacular helicopter footage of their morning flight over misty Midwestern countryside provided the basis of the RE/MAX "Take a Step Above the Crowd"® advertising campaign.

The third and thus far the largest mass ascension of RE/MAX Balloons took place in the foothills outside Denver in 1989, when 54 RE/MAX Balloons launched and were filmed in flight for yet another RE/MAX commercial. The grand RE/MAX ascension took place a day before the opening of the RE/MAX Balloon Festival, the largest charity balloon event ever held. Attracting 223 hot-air balloons from across North America, the festival was a fun-flying meet designed on a grand scale. Proceeds from the sale of tickets were shared between children's charities.

The average RE/MAX Balloon makes 65 appearances a year, each event averaging more than an hour, for a fleet total of about 6,400 hours of advertising - equal to nearly nine months of 24-hour flying. RE/MAX expects to pass the 100-balloon fleet milestone in the near future.

A company image seven stories tall. Multiply that by more than 120 and you have the largest fleet of hot air balloons in the world. Across North America and now increasingly around the globe, the red, white, and blue balloons emblazoned with the RE/MAX logo participate in balloon meets, highlight charitable and business promotions, and drift above athletic events.

Since 1979, the red, white and blue RE/MAX yard sign has symbolized new beginnings for millions of people around the world. Now this emblem sales away from the front yard and takes to the sky.

More than 27 times taller than a standard RE/MAX yard sign, and large enough to cover five average-size North American homes, the Sale Away Special-Shape Hot Air Balloon is the newest addition to the RE/MAX Balloon fleet. An estimated 100,000 people will see Sale Away every time it flies at RE/MAX events, charity fundraisers, sporting events and major balloon festivals.

RE/MAX Valley Real Estate can arrange for the famous RE/MAX hot air balloon to fly at your next event or public gathering.

The balloon is securely tethered and will rise nearly 100 ft. into the air. It's quite a spectacular site and sure to draw a crowd adding to the success and allure of your event.

You need an open space app. 200 ft. X 200 ft. We ask that we be permitted to ask for a donation of $5.00 per ride for our charities

Also available is our "Above The Crowd" Kids Bouncer (see side bar) is also available.