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Home >> About RE/MAX >> Premier Brand Awareness >> Arca Racing Series

RE/MAX Arca Racing Series Sponsorship

ARCA RE/MAX Racing Series

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reference ARCA RE/MAX Racing Series

In 2001, RE/MAX became the exclusive series title sponsor of ARCA's premier racing series. This series has crowned a national champion each season since its creation in the early 1950s, and has toured more than 200 racetracks in 26 states.

RE/MAX - the exclusive series title sponsor of ARCA's premier racing seriesWhy would RE/MAX get involved in racing? Race fans are traditionally loyal - extremely loyal - to drivers, the brands that support them and the series in which they race. Businesses increasingly recognize this segment of the population as a strong customer base, and RE/MAX wanted to diversify its national brand-building efforts.

By sponsoring the series, RE/MAX increases its exposure to the public through nationwide event broadcasts on SPEED Channel, at event race sites, in news articles, in promotional materials, and in local and national event series' advertising campaigns.

ARCA Facts

bulletARCA (the Automobile Racing Club of America) was founded in 1953 as a Midwest-based sanctioning body for stock car racing.
 
bulletThe ARCA RE/MAX Series has the most diverse schedule of stock car racing events in the world. Competitors race on super-speedways, short tracks and dirt.
 
bulletAbout two-thirds to three-quarters of the starting field at any given NASCAR Nextel Cup event have ARCA RE/MAX Series connections.
 
bulletDrivers who won their first super-speedway race in the ARCA RE/MAX Series include Ryan Newman, Adam Petty, Kyle Petty, Jeff Purvis, Mike Wallace and Michael Waltrip.
 

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Justin Allgaier celebrates his 2008 ARCA RE/MAX Championship
HE'S THE CHAMP:
Justin Allgaier (third from left) celebrates his 2008 ARCA RE/MAX Championship win with his family at Toledo.
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is an independently owned and independently operated franchise of RE/MAX International Inc. The RE/MAX franchise network is a global real estate system of franchisee owned and operated offices, and their affiliated independent professionals. RE/MAX affiliates lead the industry in professional designations, experience and production. RE/MAX Valley Real Estate and RE/MAX International are Equal Opportunity Employers and support the Fair Housing Act.