RE/MAX 2007 NFL Radio and TV Branding
Back In A Big Way

With the success of the 2006 NFL marketing campaign on both Westwood One Radio Network and Sunday Night Football on NBC, RE/MAX is doing it all again this year - but even stronger.

Westwood One Radio:

• Some 374 radio spots will air during 71 games broadcast on Thursdays, Saturdays, Sundays and Mondays.

• The campaign will generate approximately 573 million impressions among adults 25-54, topping the 2006 figure by approximately 35 percent.

• The RE/MAX Broadcast Center will be part of every game. There will be four mentions per game, for a total of 284.

• The RE/MAX Outstanding Play of the Game will be teased prior to every game.

• There will be one opening and one closing RE/MAX billboard per game - 142 total.

• Commericals also will air on Sirius Satellite Radio.

• Seventeen additional in-game features (to be determined) are planned during Sunday doubleheaders.

• Touchdown for Kids is back, with a minimum of three mentions per game. The sponsorship will result in more than 200 mentions over the course of the season.

Sunday Nights on NBC-TV:

In 2006, Sunday Night Football was NBC's No. 1 rated prime-time TV program for adults ages 25-54. It was the No. 4-rated program for all of prime time.

This year's 11 TV spots will generate an estimated 60 million impressions among adults 18 and older.